What is SEO and How to Become a Perfect SEO Expert [ Unique Guide 2021 ]

How to Become a Perfect SEO Expert

Today online business has rapidly covered the entire market and it is also true that no online business can survive without digital marketing.

One of the major factors of which is SEO, so whether to bring Organic Traffic to your website or to bring YouTube Channel to higher ranking rapidly or to apply for SEO related job in a Digital Marketing Company, in both Situations you have to become an SEO Expert. And there is absolutely no work to be done in a pinch.

But if you are really interested in SEO and want to increase your skills in it, then in today's post we are going to share with you some such Tactics and Tips which will tell you how you can become an SEO Expert and a What is required to become an SEO Expert?

So let's start without any delay and first of all know what is SEO?

{tocify} $title={Table of Contents}

What is SEO? 

Search Engine Optimization i.e. SEO is such a collection of many tools and practices that helps in bringing your website and channel to higher ranking in Search Engine Result, which brings more organic traffic to your site and channel, which business also starts growing more. is.

You must know that what is a search engine, such a website through which users search internet content like Google, Bing Yahoo etc.

By becoming an SEO expert, you can bring traffic and high ranking to your website, but you should also know whether you want to become an SEO expert or an SEO professional.

Because there is a slight difference between the two, an SEO expert is one who knows how SEO works and how to apply SEO to rank a website high on Search Engines.

Whereas SEO Professional is such an SEO Expert who does SEO Practice like a Profession which includes Dealing with Clients on SEO Consulting, SEO Services and Projects Base.

You have understood this difference, but do you know how Search Engine works.

How Search Engine Works?

SEO is related to Search Engine, so it is very important to know how Search Engine works.

To understand this easily, imagine that the world's largest library belongs to Google Search Engine and Google is librarian, which has organized thousands of millions of web pages in different racks.

Now when you need any information, you write your query in Search on Google and Google puts the best information related to it out of those racks and puts it in front of you.

But because this process is online, it is made up of three processors.

• Crawling
• indexing
• Ranking

Crawling – Crawling is the process through which Web Crawlers of Search Engines, also called Bots or Spiders, discover content on the Web.

Indexing - In the indexing process, the content in different indexes is organized by adding and ranking the best suitable content for the user's search query in less than a few seconds and is shown to the user.

As an SEO Expert, you have to optimize your site in such a way that Search Engines can easily read and index it.

Only then will your site be able to get a place in Top Ranking. After knowing how the search engine works, you will also have to understand keywords research well in the next step.

What is Keyword Research?

Although the 3 types of SEO also include tasks like keyword research and link building, and we are going to talk about these 3 types further in the post, but it will be beneficial to talk a little extra about keywords and link building.

So first we get to know a little bit about them, keywords have a very important role in SEO.

With keyword research, you get such specific search data that tells you what people are searching. How many people are searching for a specific topic and in what format do they need this information.

By doing the right keyword research, you can understand your target market and also find out how they are searching for your content, services or products.

After knowing this much, you will be able to easily reach your website to them and it will be easy for you to rank high on the search engine and bring more and more organic traffic.

That's why keyword research has to be given importance.

For this you can take the help of keyword research tool, but with this you will also have to increase your vision and observation so that you can learn to present information through many effective keywords.

Link Building - Important part of SEO

In addition to keyword research, link building is also an important part of SEO, about which SEO experts should have knowledge because according to Google, in addition to quality content, links are also important ranking factors of SEO.

The more quality links a site has, the more trusted site it is like Wikipedia which has thousands of site's links and these links indicate that Wikipedia is trusted, maintains expertise and cultivates authority in all those sites .

That's why as an SEO expert, you have to become an expert in link building too. So that the website you do SEO can make it authentic and trustworthy.

Types of SEO (Search Engine Optimization) 

But if you think that SEO is limited only to keyword research and link building then it is not so at all.

SEO is much more than this and its purpose is not only to increase search engine traffic but also to convert traffic into visitors and customers.

That's why you should know the Major Types of SEO.

Well, there are many types of SEO, out of which you must know about the 3 main types.

The first is Technical SEO.

Technical SEO

Technical SEO improves the technical aspects of your website so that the ranking of your pages on search engines can be improved.

Technical SEO Includes:-

• Improve website speed.
• Using SSL.
• Creating a mobile friendly website.
• Creating XML Sitemap.
• Completes many important tasks like fixing Crawl errors.

On Page SEO

In On Page SEO, individual web pages are optimized so that the site can be taken to higher ranking and more and more relevant traffic can be generated from search engines.

This On-Page SEO works on both the page's content and HTML source code.

This includes Publishing Relevant High Quality Content, Optimizing Headlines, HTML Tags and Images.

Establishing your Website Expertise, authority and trust is also included in On Page SEO and further the third important SEO type is Off Page SEO.

Off page SEO

Technical SEO and On Page SEO work on the website so that its ranking can be improved.

Whereas Off Page SEO works outside the website so that traffic can come to your website from other websites.

In this, activities like taking backlinks from other websites and promotion on social media come which are outside the website but their purpose is also similar to the other two SEOs.

By the way, as far as YouTube search is concerned, YouTube search is also similar to Google search. There is not much difference between them.

In YouTube search, such videos are found high ranking, which are viewed more, whose watch time is more, which are more liked by the audience.

Apart from this, make the video reach more people.

For this, you have to do YouTube SEO, in which there are many such important factors as Title, Description, Tags, Thumbnail and if you want to bring a channel to high rank in YouTube search, then you have to use all these SEO Factors properly. Only then will you be able to become a YouTube SEO Expert.

Apart from knowing so much about SEO, you should also have basic knowledge of SEM.

What is SEM and How it Works? 

Where SEO Traffic is Free, there is SEM Traffic Paid.

This is such a method of marketing a business that uses Paid Advertising and it appears on Paid Ad Search Engine Result Pages ie SERPs.

And its biggest advantage is that SEM gives this opportunity to the advertiser, it gives an opportunity to put their ads in front of such motivated customers who are ready to buy their product immediately.

In this way it becomes easy to do business by marketing. Marketing is done through SEM mainly by running Paid Ads on 2 search networks Google Ads and Bing Ads.

After taking its knowledge, it will be easy for you to understand which are the best results you need to bring through SEO.

To become an SEO Expert, the next important step is to do SEO Course.

Take a course to become an SEO Expert.

Do such SEO Training Course, which can give you deep knowledge of SEO so that you can become expert in SEO and grow your website and channel. And if you want, you can also work as SEO Expert or Consultant.

Although you will choose the best course for yourself according to your convenience, yet let us tell you that on Google Digital Garage you will get the Basic Course of Digital Marketing and you can learn a lot from Google's SEO Guide too

Apart from this, you will find many SEO courses online, which will have both free and paid courses, from which you can choose the best option for yourself.

Doing a course is not compulsory, but if you want to become an SEO expert, then doing a course will be a very good option to take deep knowledge in less time and become a Certified SEO Expert.

Whether you do the course or not, you must create your website or channel for practice.

You will not become an expert just by doing SEO Training Course. For this, you will have to practice practical knowledge continuously and even if you are going to learn SEO skills by filtering the best SEO information from the information available on the internet without doing a course, you will still need a platform for SEO practice.

Therefore, it will be best that you create your free website on WordPress or any other platform and keep practicing SEO on it.

Yes, after creating a website, you will also have to put useful and unique content on it. Be ready for this too.

And now comes the last step which says that you have to be updated.

Always be updated about SEO

Everything is changing very fast in this online world, so the methods of SEO will also keep changing. Is not it?

That's why as an SEO expert, you have to stay updated.Because Google and other search engines keep making constant changes in their algorithms so that users can be given a better experience.

In such a situation, you should know about these changes and adjust your SEO strategy accordingly.

For this, you can keep yourself updated for the latest changes in search through resources like Google Blog, Google Search Blog, Google Webmaster Blog and Search Engineland.

To become an SEO Expert, you should also know the Right SEO Tools like Google Analytics, Google Keyword Planner, Ahrefs and SEMRush etc.

So friends, if you want to make it your profession by becoming an SEO Expert, then in this Highly Competitive World, you will also have to increase your skills, which if you have the knowledge of Good and Relevant Content.

If you know the basics of coding and know how to solve problems with Critical Thinking and Analytical Skills, then the opportunity you will get as an SEO Expert will be very high.

Therefore, do not consider only the title and description as SEO. Its area is very big and if you are interested in it then you will cover this area step by step.

Therefore, by focusing on the right course and tools, practice with the patient so that you can become an SEO expert as soon as possible.

Conclusion

So friends, I hope that now you have understood what you have to do to become an SEO Expert.

If you still have any question then you can ask me in below comment box.

I will try my best to answer your question.

Thank You for reading!